Citrus County’s Visitors & Convention Bureau, also known as Discover Crystal River, has introduced the Eco Compliance Partner Program to recognize manatee tour operators who prioritize environmental stewardship and regulatory compliance. The initiative is part of a larger effort by the county to promote sustainability and safeguard local waterways.
The program acknowledges businesses that adhere to federal, state, and local regulations. These companies are required to educate guests on responsible interactions with manatees and protect critical eelgrass beds and spring-fed ecosystems.
“This is about more than tourism,” said Auvis Cole, Director of Discover Crystal River. “This is about protecting what makes Citrus County special—our natural environment, our wildlife, and the legacy we leave behind. Our tour operators are on the front lines of that mission.”
To be certified as an Eco Compliance Partner, manatee tour companies must meet several criteria: they need licensing from the U.S. Coast Guard and must comply with all safety standards; for those in Crystal River, a current Special Use Permit from the U.S. Fish & Wildlife Service is required; all guests must receive pre-tour education on passive observation practices; operators must use anchoring systems that do not harm eelgrass; and they have to respect seasonal sanctuaries for manatees.
Certified operators will be able to display an Eco Compliance Partner badge online and in marketing materials. They will also gain increased visibility through preferred listings on DiscoverCrystalRiverFL.com. Additionally, Discover Crystal River plans to launch a micro website dedicated to sustainability efforts across the county.
Other benefits include promotion in marketing campaigns focused on sustainable tourism, opportunities for collaboration with other eco-conscious partners, and preferred status in media engagements throughout the year.
The program supports Citrus County’s Sustainability Pillar within its Tourism Strategic Plan and aligns with ongoing restoration projects such as eelgrass replanting and water quality improvements. It responds directly to increasing demand among travelers for destinations committed to environmental responsibility.
“As more and more tourists are looking for eco-friendly and sustainable destinations, this program helps our community lead by example,” Cole said. “By highlighting the companies that are doing things the right way, we send a clear message that responsible tourism is not just welcomed here it’s expected.”
