Destiny Neves has been named the new Regional Director for Volusia County by the Florida Restaurant & Lodging Association (FRLA). Neves brings over ten years of experience in hospitality, with a background in sales, client relations, and event coordination.
Before joining FRLA, Neves worked as Sales Manager at Hilton Daytona Beach Oceanfront Resort. In that role, she surpassed multimillion-dollar revenue targets and developed partnerships across government, education, social, and corporate sectors. She has also held various positions at The Plaza Resort and Spa, Perry’s Ocean Edge Resort, and Daytona Beach Resort & Conference Center.
Neves is recognized in the local hospitality community for her involvement with the Lodging & Hospitality Association of Volusia County. There she supported the Board of Directors and helped coordinate major events for members.
“Destiny’s track record of leadership, relationship building, and results in Volusia County makes her an outstanding addition to our team,” said Carol Dover, President & CEO of FRLA. “Her insight into the needs of hoteliers, restaurateurs, and hospitality suppliers will be a tremendous benefit to our members and the local hospitality industry.”
In her new position at FRLA, Neves will represent members’ interests in Volusia County. Her responsibilities include advocating for growth initiatives, supporting workforce development efforts, and strengthening the area’s hospitality sector.
The Florida Restaurant & Lodging Association is a statewide trade group representing more than 10,000 members from independent hotels and restaurants to major franchises and suppliers. The association works to promote Florida’s $112 billion hospitality industry through legislative advocacy as well as regulatory compliance training programs such as Safe Staff and RCS Training. Its Educational Foundation provides career-building high school programs across Florida.
More information about FRLA membership can be found at https://frla.org/.


