Housing Trust Group (HTG) has received approval from the city of Hollywood to move forward with Hillcrest Village, an eight-story apartment complex dedicated entirely to affordable housing. The development will include 110 units and is planned for the Hillcrest area, located just west of Interstate 95 along Pembroke Road.
The Hollywood City Commission unanimously voted last week to rezone the site, approve the proposed site plan, and modify the master plan for the Hillcrest area to accommodate the new project.
Hollywood Vice Mayor Idelma Quintana addressed the commission meeting, highlighting the importance of the project for current residents. “One of the reasons that I gave for supporting this project was the understanding that there are many current Hillcrest residents who are having trouble meeting their own housing costs and are concerned about being able to stay in the community,” Quintana said. “Some of the folks there are afraid of losing their condos.”
HTG plans to offer one- and two-bedroom apartments for renters earning between 30 percent and 80 percent of the area median income (AMI). According to data from the U.S. Department of Housing and Urban Development, Broward County’s median household income is $96,200, so eligible renters would have incomes ranging from $28,860 to $76,960.
The 2.5-acre site at 1101 Hillcrest Drive is owned by Tobin, a family-run real estate business based in Hollywood. Herbert A. Tobin serves as Chairman and CEO, while Jason L. Tobin is President and COO. Both Tobin and HTG—led by President and CEO Matthew Rieger and Executive Chairman and founder Randy Rieger—jointly applied for the necessary city approvals.
The apartment building will allocate units according to income levels: 52 units for renters earning up to 60 percent of AMI, 31 units for those up to 70 percent, 17 units for up to 30 percent, and 10 units for up to 80 percent.
Amenities planned for residents include a pool, gym, clubhouse, café, Amazon parcel lockers, playground, rooftop community garden, and 744 square feet of office space.
During the approval process, city commissioners selected the original architectural design after reviewing an alternative presented by HTG. This followed an August recommendation from the Hollywood Planning and Development Board that required HTG to prepare an alternative design for consideration.


