Jordan Beckner, Founding Partner and President of Sales at FiberBuilt Umbrellas & Cushions, was named Supplier of the Year by the Florida Restaurant & Lodging Association (FRLA) during the 2025 Hospitality Stars of the Industry Gala. The event took place at Henderson Beach Resort in Destin, where Beckner was also inducted into the FRLA Hall of Fame.
Carol Dover, President and CEO of FRLA, stated: “Behind every great dining and lodging experience are suppliers who go above and beyond to support our industry’s success, and Jordan Beckner sets that high standard. Under Jordan’s leadership, FiberBuilt Umbrellas & Cushions has exemplified innovation, reliability, superior quality, and collaboration. Ever present and always engaged in our industry, Jordan’s dedication to supporting our operators and their guests makes him the perfect choice for our 2025 Supplier of the Year.”
The annual gala recognizes outstanding contributions from restaurant and lodging operators as well as suppliers across Florida. The Hall of Fame distinction is given to leaders whose service has had a lasting impact on the state’s hospitality sector.
In his remarks upon receiving the award, Beckner said: “On behalf of FiberBuilt Umbrellas & Cushions and my partner of 25 years, Paul Knapp, I am deeply honored to be recognized as the Florida Restaurant and Lodging Association’s Supplier of the Year. First and foremost, I want to thank my Lord and Savior, Jesus Christ. Any success I’ve achieved — in business or in life — is because of His grace, guidance, and the strength He provides. I truly believe that through faith, hard work, and perseverance, all things are possible.I also want to express my sincere gratitude to Carol Dover and her entire FRLA team. For nearly two decades, they have demonstrated unwavering leadership, built meaningful business relationships, and, most importantly, offered genuine friendship. It has been a privilege to work alongside such passionate advocates for Florida’s hospitality industry.To my incredible family — thank you for your constant love, encouragement, and understanding through every season of this journey. Your support gives me purpose and strength.And to our amazing employees — the heart and soul of FiberBuilt — this recognition belongs to you. Your dedication, craftsmanship, and pride in what we do every day are what make our company exceptional.I am truly humbled by this honor and grateful for the opportunity to serve such an inspiring industry. Together, we will continue to strengthen and support Florida’s hospitality community for many years to come.”
Beckner co-founded FiberBuilt Umbrellas in 2000 with Paul Knapp. He holds a bachelor’s degree from Northwood University as well as an MBA from South University in Savannah. Over his career he has served on various boards including those associated with FRLA as well as national organizations like AHLA’s Educational Foundation.
The FRLA represents more than 10,000 members statewide—including hotels, restaurants both independent and franchised—and supports Florida’s $112 billion hospitality industry with advocacy efforts as well as regulatory compliance training programs.
