More than 25,000 people attended the Sing Out Loud Festival’s Live Wildly Showcase in St. Augustine, Florida, on September 20 and 21. The two-day event at Francis Field featured performances by 14 acts, including headliners Hozier, Beabadoobee, Vance Joy, and The Teskey Brothers. The festival combined live music with a focus on conservation efforts in Florida.
Attendees traveled from all 50 states, Washington D.C., Puerto Rico, Guam, and 12 other countries. Organizers noted that sales of two-day passes outpaced single-day tickets by three to one. Over $130,000 was raised through ticket sales for land conservation projects in St. Johns County.
The lineup included international artists such as Hozier—who performed songs like “Take Me to Church” and “Too Sweet”—and Beabadoobee from the UK. Other notable performers were Vance Joy, who held a surprise late-night set at Spinster Abbott’s; Sombr; Gigi Perez; Father John Misty; Rilo Kiley; Maren Morris; Sarah Kinsley; David Kushner; Brenn!; Taylor Olin & The Something Specials; and Sun Child.
Festivalgoers also participated in activities highlighting Florida’s natural environment. They visited the Live Wildly tent designed to evoke the state’s springs, took photos with a large inflatable panther display, played trivia about local wildlife and parks, and met with conservation groups.
Gabe Pellicer, CEO & President of SJC Cultural Events, Inc., which produces the festival, said: “This festival isn’t just about music – it’s about community, connection, and protecting what makes Florida so unique. Bringing thousands of people together for live music and conservation delivers real impact and we’re incredibly proud of what this festival has achieved.”
Lisa Shipley, CEO of the Live Wildly Foundation added: “It’s truly inspiring to witness such a strong show of support for wild Florida, especially right here in St. Johns County, where these efforts will directly benefit local conservation. We’re honored to collaborate on a festival that brings people together through music while also deepening our collective dedication to protecting wild Florida for future generations.”
The Sing Out Loud Festival is organized by SJC Cultural Events Inc., which also operates venues such as the St. Augustine Amphitheatre and Ponte Vedra Concert Hall. The event is supported by partners including the Live Wildly Foundation and several community organizations.
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